When reading newspapers and periodicals, listening to media interviews on the radio, watching guest appearances on the TV and seeing who gets the speaking invitations you’ll notice that it is usually those professionals who have positioned themselves as innovators and thought leaders through a carefully managed personal branding campaign. Well, that saying couldn’t be more true when it comes to branding. This message becomes your personal statement.
Unlike the “image” branding we”re all exposed to every single day — which is almost always built around a logo, blimp, slogan or song — this is built around a specific person and/or personality.
Use these Business Networking Etiquette tips to achieve your networking goals:Jump on the “Brand wagon”Personal Branding is the message you send–and your audience receives–about you.
A speaker and author on the topic, delivers insights and principles that are proven to achieve WILD SUCCESS. This may also be used to boost the sales of a product, especially when their name becomes associated with a particular approach or system. The process is about having self-awareness of your strengths and talents, and then letting everyone know about your gifts, talents, and experience.
Take this opportunity to communicate statement and make it shine. Whether you are a professional ready to springboard to the next level in your career or an entrepreneur starting on your first business venture, personal branding can help you to bring your goals into focus.
And make no mistake, the difference between image and personal branding is like night and day.